July 1, 2008 - Rensselaer, NY – Vision Data, the leading provider of revenue applications and services for the advertising and publishing industries, today announced the employment of Ron Stephens as a Major Account Executive. Stephens brings to Vision Data more than 21 years of international technology sales experience focused on the media industry. Prior to joining Vision Data, he was Area Sales Manager over North and South America for CCI Europe, a Danish software company owned by Stibo A/S, which provides enterprise systems and outsourced services to newspapers, magazines, and other multi-media networks.

Throughout Stephens' distinguished career in the pre-press systems industry, he has established successful relationships with a wide range of domestic and international media customers, including The Washington Post, The New York Times Regional Newspaper Group, The Los Angeles Times, The Chicago Tribune, The McClatchy Company, Reuters, AftenPosten and the Sydney Morning Herald. Stephens has also served in management and executive positions at Systems Integrators Inc. in Sacramento, CA; Unisys in Blue Bell, PA; and Atex Media Solutions in Bedford, MA. He earned a bachelor's degree from Georgia State University.

"Ron has a proven background in selling into the media industry, while building and developing effective sales teams," said Tom Dempsey, president of Vision Data. "His newspaper industry knowledge fills a critical role with new customers as we expand our technology outside our core customer base in support of the convergence of print and online advertising."

"Vision Data has a sound reputation as a forward-thinking technology leader in the publishing industry, and I look forward to the opportunity of working with Tom and his team to realize the full potential of the company's capabilities," added Stephens. "I see tremendous potential in the marketplace, in terms of new customers and new technologies, as well as broadening our opportunities with current customers and partners. As publishers continue to look for ways to increase revenue while cutting cost in the media industry, Vision Data is in a great position to provide solutions and assist in the transition."

Vision Data's business is based on circulation, display ad billing, receivables, classified and general accounting. A concept that drives Vision Data is that circulation, display ad billing, classified ad sales, and all receivables should interact as a unified business process. In 1997 Vision Data introduced Vision Total Advertising, the industry's first integrated classified and display ad taking and billing system utilizing a single database. With a solid reputation for stability, innovation, and customer service, Vision Data has progressed to a position as one of the leading vendors of front-end systems for today's publishers.