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July 2, 2004 - RENSSELAER , NEW YORK – Vision Data today introduced a new feature in its Total Advertising system that allows classified and/or retail reps to generate generic or individualized e-mails in addition to or in place of call-backs to customers with expiring ads. “Newspapers increasingly are finding traditional callbacks ineffective, as many advertisers are unreachable during business hours, and are seeking better ways of renewing expiring ads”, according to Nivene Rophael, who developed this tool for Vision Data. This can be set up so that advertisers simply have to reply to the e-mail to re-order their ad for an optional number of days.
This is in addition to E-mail or faxing capabilities already available for statements or invoices, classified ad proofs (with auto-generated multiple up-sell versions), mail-merged sales pieces, credit applications, reports, collection reminders, and subscription renewal notices, all directly from user workstations. Vision Data is also expanding electronic capabilities in a variety of areas. Vision Data is now live with Vision HomeLink, a tool that allows a private individual or business to place a classified ad directly from their home computer, with direct system access for accurate, classification sensitive rating, built-in up-sell options and direct system links, that eliminates the need for re-keying. Also to be released this year is Vision BizLink, that allows businesses to directly access their own account information for display, classified or both. They can look up payment or ad order history, check credits, contract status, or actually place orders if the newspaper chooses to allow this access. Vision CircLink will allow a carrier or dealer to directly access his account in the Circulation Management system to find financial information on his account, print a route list, or even map out his route.
To learn more about the future newspapers and newspaper software systems give us a call at 518-434-2193 or e-mail at sales@vdata.com
Vision Data Equipment Corp. has been serving publishers since 1975, and remains the longest running exclusive provider of publication software worldwide, with over 1,500 users. Vision Data's newspaper applications include Display Advertising, Classified Advertising, Layout and Classified Pagination, Web Entry, Circulation and General Ledger. Visit our web site at www.vdata.com. |
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