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Idaho Falls Post-Register goes “live” with new Vision Data hosted Total Advertising System.

November 5, 2016 – RENSSELAER, NEW YORK – APG Media of the Rockies, a division of the expanding Adams Publishing Group, have gone live with Vision Data’s Total Advertising System at the 18m circ. Post-Register in Idaho Falls, ID, to be followed shortly by Vision Data’s Total Circulation Management System.

Installation of Vision Data Total Advertising and Total Circulation Management Systems is also well underway at the rest of the APG Media of the Rockies group, including the Wyoming Tribune-Eagle in Cheyenne, the Laramie (WY) Boomerang, the Rawlins (WY) Daily Miner, the (WY) Rocket-Miner and several non-daily publications.

The Vision Total Advertising and Total Circulation Management applications for the entire Rockies group will be accessed via the IaaS Vision hosted platform, utilizing the many built-in efficiencies and revenue features of working with a common system while saving on the cost of maintaining individual servers. Not only will the group be able to increase revenues with new cross-selling opportunities, features such as Electronic Tearsheets, E-Statements and E-Classified Re-solicitation will save postage and print costs while increasing customer service offerings. Additionally, the VisionWeb Classified application will provide enhanced self-service opportunities for advertisers in the added regions and VisionWeb Sales/CRM will enable their outside sales staff to increase sales visits, generating more ad revenues. The Rockies group publications also will utilize Vision’s Total Layout for Classified Pagination and Retail Layout, providing the papers with a single solution from order entry to page layout.

Vision’s Total Circulation Management System provides all of the tools needed to effectively manage today’s print and digital newspapers. In addition to EZ-Pay, CASS Certification, superior demographic tracking, unsurpassed reporting and other expected features, Total Circulation offers innovative easy-to-use screens, including a streamlined management at-a-glance dashboard, and impeccable automated billing and accounting that will serve users well into the future.

According to Thomas A. Dempsey, President of Vision Data, “We are pleased to see our relationship with the Adams Publishing Group continue to grow and look forward to a long and close working partnership. We, at Vision Data have been particularly impressed with the overall level of staff knowledge and enthusiasm that have facilitated the timeliness of the Post-Register installation. We will make every effort to meet and surpass their expectations as we meet the future’s challenges together.”

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